Great example of how keeping an eye on the what's going on in the wider world can spark creative PR ideas: Ogilvy, on behalf of Scrabble, spot that smartphones reduce literacy (yes, I'm looking at you people who send me emails without punctuation) - and offer free WiFi to those who can make 7-letter passwords on a Scrabble board on their phones. In 2 weeks, more than 6,000 words played, 110,000 minutes of WiFi given away and lots of coverage across blogs and tech sites.
Friday 14 June 2013
PESTer for better PR ideas
Great example of how keeping an eye on the what's going on in the wider world can spark creative PR ideas: Ogilvy, on behalf of Scrabble, spot that smartphones reduce literacy (yes, I'm looking at you people who send me emails without punctuation) - and offer free WiFi to those who can make 7-letter passwords on a Scrabble board on their phones. In 2 weeks, more than 6,000 words played, 110,000 minutes of WiFi given away and lots of coverage across blogs and tech sites.
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