Front pages this week are dominated by the demise of the News of the World, the biggest selling Sunday paper until its final edition last weekend, when forced to close in the face of the phone hacking scandal. What is less reported is the role of consumers in bringing the paper down, using activism tactics to express their dismay at their lack of ethics. Public relations practitioners have a lot to learn from this: that consumers have more power than ever; that they know how to use it; and that they won't stand for immoral practices in modern business. The Huffpost Business blog reviews this in depth, providing excellent insight into modern PR issues.
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