Why I love marketing

I don't know whether much of what Rory Sutherland says here is scary or inspiring, but it's why I love marketing.

PESTer for better PR ideas

Great example of how keeping an eye on the what's going on in the wider world can spark creative PR ideas: Ogilvy, on behalf of Scrabble, spot that smartphones reduce literacy (yes, I'm looking at you people who send me emails without punctuation) - and offer free WiFi to those who can make 7-letter passwords on a Scrabble board on their phones. In 2 weeks, more than 6,000 words played, 110,000 minutes of WiFi given away and lots of coverage across blogs and tech sites.

Job Opportunity: Marketing Assistant in Bristol

This is a job opportunity for a good graduate in Bristol with Dycem, who manufacture non-slip materials and anti-contamination equipment across a variety of sectors. Please contact them direct for more information and to apply - I have no more info as this came through a contact.

Details:

Responsible to

Non-Slip Business Unit Manager & New Business Development Manager.

Purpose of Job

To use all forms of media and communication to build, maintain and manage Dycem’s reputation. To communicate key messages to defined target audiences in order to establish and maintain goodwill and understanding between Dycem and its customers.

Responsibilities

·       PR

o   Plan, develop and implement PR strategies.

o   Research and prepare press releases and articles.

o   Prepare content for newsletters and other external and internal communications.

o   Ensure news shared with targeted media, distributors and end users via direct mail, e-newsletters and the website.

o   Analyse and evaluate success of all communications.

o   Proof-read all communications.

o   Layout newsletters, bulletins & corporate documents using existing templates and guidelines.

o   Organise and attend exhibitions and events worldwide.

o   Arrange photo shoots as necessary.

o   Ensure distributors have the latest images for catalogues etc and provide them with PR support.

o   Assist with the content and set-up of brochures and adverts, instructing and liaising with external agencies such as graphic designers as required.

o   Develop media and end user leads through web sources such as LinkedIn.

o   Record PR activity, capture press cuts and leads gained. Circulate leads as appropriate.

·       Website & Social Media

o   Up-load articles and brochures to the Content Management section of the website.

o   Review copy and content of the Non-Slip section of the website.

o   Ensure that all communications via Social Media adhere to Dycem’s policy and are relevant, appropriate and timely.

·       Other

o   Attend weekly meetings and produce the minutes.

o   Promotional goods

o   Handle routine enquiries from media or refer to appropriate colleague.

o   Ad hoc tasks required for preparation of events/exhibitions.

o   Work with other departments and external suppliers as required to support departmental and organisational objectives.

o   Travel to exhibitions within Europe and possibly internationally.

o   Data base input and record management.

Assessment Criteria	Essential	Desirable
Qualifications/Training	Educated to degree level	Full UK driving licence
Experience	Work experience in a team environment. Databases, manipulating data. Working to deadlines.	Database mailings. Working in small teams. Work experience within a marketing/PR environment
Knowledge	Social media, web Word, Powerpoint, Excel	Design & desktop publishing software eg Quark, Adobe Photoshop, Illustrator.
Skills	Excellent written communication skills, ability to write for specific “audiences”. Excellent communicator who immediately starts relationship building process with all stakeholders. Creative, eye for design Good organisational and planning skills. The persistence to see a project through to completion. Commitment, drive, enthusiasm, self starter. Willing to learn.	Language(s)