The Beast of Stroud

For more on developments in the eco-car world, see this article in the Guardian about the new 'Beast of Stroud' for Ecotricity. This is a rather different type of car to the 'Electra' but clearly an excellent piece of PR on behalf of the new car: have a think about what the press release that prompted this article would have looked like...

The BBC journalist Andrew Marr labelled bloggers as 'inadequate, pimpled and single' - yet I talk about the power of 7 Harry Potter bloggers to reach 250million people within 2 weeks... For more on the diversity, perils and value of bloggers read this week's PR Week and their article 'Know your Bloggers'. With valuable tips of who bloggers are and how to work with them, this expands well on the New Media lecture.