McDonald's, long criticised for enticing children to unhealthy meals with small plastic toys, are upping their game by replacing the toys with good old fashioned books. Reported on the front page of the Guardian website today, McDonald's have achieved great positive PR by giving away 9 million of Michael Morpurgo's MudPuddle Farm books. A clever move...
Wednesday 11 January 2012
McDonald's shows PR is child's play
McDonald's, long criticised for enticing children to unhealthy meals with small plastic toys, are upping their game by replacing the toys with good old fashioned books. Reported on the front page of the Guardian website today, McDonald's have achieved great positive PR by giving away 9 million of Michael Morpurgo's MudPuddle Farm books. A clever move...
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment