As over a million iPads and Kindles are unwrapped this Christmas, newspapers are publishing their first Christmas day editions since 1912. While excited new digital media owners scour the Internet for the favourite publications, Christmas is now a landmark in the media calendar as newspapers publish their very best work to lure digital subscribers. While newspapers as news generators will continue to flourish, whether it will be on paper or not is another matter. This means news will look different: it will be faster, more interactive, with video and click throughs for more information. This means PR will be different too. Read this Guardian article for more.
Tuesday 27 December 2011
Dockin' around the Christmas tree...
As over a million iPads and Kindles are unwrapped this Christmas, newspapers are publishing their first Christmas day editions since 1912. While excited new digital media owners scour the Internet for the favourite publications, Christmas is now a landmark in the media calendar as newspapers publish their very best work to lure digital subscribers. While newspapers as news generators will continue to flourish, whether it will be on paper or not is another matter. This means news will look different: it will be faster, more interactive, with video and click throughs for more information. This means PR will be different too. Read this Guardian article for more.
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