Wednesday 12 October 2011

Blackberry in a PR jam

As Blackberry users continue to experience email and internet outages, leaving them with 'essentially, a phone attached to a tiny typewriter' (thanks, Tom Chivers of the Daily Telegraph) we have a great example of crisis management, or not, as in this case. Chivers has also penned this excellent blog entry about the failure of Blackberry's PR in the face of crisis, comparing the company's response to that of Apple: "it's hard to imagine a crisis like this enveloping Apple, but if it did, you'd expect round-the-clock crisis management, constant, helpfully communication and swift resolution". Interestingly - Apple's handling of the iPhone 4 antenna gate story was neither helpful nor swift. How we forget...

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