For more on developments in the eco-car world, see this article in the Guardian about the new 'Beast of Stroud' for Ecotricity. This is a rather different type of car to the 'Electra' but clearly an excellent piece of PR on behalf of the new car: have a think about what the press release that prompted this article would have looked like...
Wednesday 10 November 2010
The Beast of Stroud
For more on developments in the eco-car world, see this article in the Guardian about the new 'Beast of Stroud' for Ecotricity. This is a rather different type of car to the 'Electra' but clearly an excellent piece of PR on behalf of the new car: have a think about what the press release that prompted this article would have looked like...
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If any other PR students are reading.. example press release from the lightening car company. Hope it's helpful!
ReplyDeletehttp://www.lightningcarcompany.co.uk/Lightning-Car-Company.pdf