10 racing pigeons, each laden with a USB stick carrying a 5 minute video, flew the 120km from a remote Yorksire farm to Skegness before even a quarter of the same file had been transmitted via broadband over the distance. The PR stunt aimed raise awareness of lamentably slow broadband speeds in certain areas of the UK, supporting public lobbying to BT and the UK Government to live up to their promises of fast broadband across the UK. The event was reported across the BBC TV and radio news, and local press. A good example of creative thinking to point out an issue in the public eye.
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