According to Danny Rogers in PR Week, Tiger Woods' apology won't convince all audiences with his recent apology, despite his somewhat desperate attempts to salvage his career and all the sponsorship that goes with it - and until Tiger is once again seen as an al round 'good guy', the consumer and B2B PR initiative which have paid him millions will be somewhat wary of getting him back on the books. Read this article for more on how individuals handle crisis and the PR involved, but also think about the implications for the people who sponsor them.
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This shows just how much 'bad' PR can cause issues for people and businesses alike. So many sponsorship deals get dropped due to negative issues related to their ‘hired in publicity’.
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