We talk about corporate reputation management, we talk about the rise of activism, we talk about how activists can best leverage new media: here's an example from Greenpeace against Nestle, focussing on the 'killer' KitKat and its use of palm oil, which allegedly destroys rainforest through extensive monoculture. Consider this in light of Nestle's recent decision to make KitKat fairtrade. This and other examples are the kind of thing you can use to illustrate points in your exam answers. Watch the Greenpeace video that the ManagementToday article above links to - do you think Greenpeace have taken the right route?