So, PR. Here I am, respectable social marketer and all round ethical do-gooder, lecturing in PR. Teaching the great minds of tomorrow how to spin, swerve, side-step and schmooze through the PR world. Or am I in the best position possible to show how much influence PR really has on our everyday lives and how we can use it to promote not just the mega-corporations but also the little guys - and perhaps a lot more cost-effectively than the usual advertising options...the challenge is on...