Starsbuck coffee chain are having a bad time on the PR front. Despite the huge success of their CSR initiative to sell fairtrade coffee, making them the largest purchaser of fairtrade coffee in the world, elsewhere there is backlash. First they announced that they are withdrawing the chunky white coffee mugs in the UK - leading to revolt from consumers according to PR Week. Now they announce the launch of a drinks cup that is so large it could technically overfill many stomachs. This latter story has caught the imagination of the blogosphere...see here for more information. This story is now out of control, with a graphic that says a thousand words.
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