2011 Edelman Trust Barometer

The 2011 Edelman Trust Barometer is out this week. The Barometer, from PR agency Edelman, is a PR exercise in their own right as thought leaders in PR. It shows that trust in CEOs is on the up for the second year in a row - an important issue for corporate PR as CEOs are key spokespeople for their companies. Meanwhile, trust in 'a person like me' dropped 3 places: the idea that we want friends to recommend brands etc underpins much of the use of social marketing in PR. Check their website out to also see how worldwide trust in th US (and therefore US brands and companies) is dropping and other useful insights. See PR Week's views for more information...