Great example of PR by Rentokil here, creating a pop up restaurant in Cheapside, London - serving up 'pests'. Whether its mealworms, ants or crickets, they've managed to serve them up in a burger - and there's even an option including London's most famous pests - pigeon burgers.
With coverage in the Independent, Daily Star, Daily Express, the Sun and Metro, a great example of how a gross human interest story can make the most of the news gap in August's annual 'silly season'.
Friday, 16 August 2013
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