The write way into a PR career

So what do PR employers want from PR graduates? Their skills in dealing with social media? Their digital native outlook on digital media? No, the old fashioned skills are still the most important.

When asked which skills were most important for a graduating PR student, an overwhelming 86% of the 113 respondents chose "good writing skills", with "good communication skills" following at 33% and "social media" coming in at no.3 with only 21%. This is all from a paper from Paskin soon to be published in Public Relations Review (accessible via UWE library if a student).

When ranking 23 possible options, traditional skills such as knowing how to plan/evaluate campaigns, and think strategically and write well, occupied 12 of the top 13 spaces. So, if you're considering a career in PR it's worth building up your writing skills - read more, write more, start a blog, go on writing courses.