Inspiring trends...

The trendwatching.com website is a great resource for PR, highlighting ongoing trends and new ideas. This week they announce their top 10 consumer trends for 2013. These encompass a new focus on emerging markets by emerging markets, and domestic pride in brands that previously lost out ot western names. Also the excitement around 3D printing and on-demand manufacturing - an exciting opportunity for PR professionals. Meanwhile 'eco' issues have new power, whether consuming or disposing of brands. But perhaps most interesting is the focus on transparency and full disclosure by brands - hitherto the last thing that brands would consider. Delver into each of the 10 trends to find out more and be inspired for PR ideas for 2013...