Brand + trend = creative ideas

Great PR unites your brand with the most exciting new trends to create something  innovative and original that will generate buzz - so you need to keep your ear to the ground for what's happening out there. This website, trendwatching.com is a great resource, feeding through trends in the consumer world. For instance, these 12 minitrends spark all kinds of ideas and show how some brands are a step ahead. Check out Uniqlo's app that wakes users up with a gentle update on the weather and music to suit in line with the 'tech domestics' trend. Or the 'one touch' trend exemplified by Red Tomato's fridge magnet that allows you to order your favourite pizza at the touch of a button. Many of these trends could lead to your own ideas for your own brands - for instance how could you mimic 'artificial scarcity' with special editions or limited daily runs of low involvement products, like the Doughnut Vault, or could you develop a super-eco version of your brand? Or how can you unite virtual and real worlds in 'real world liking' like C&A in Brazil? Take these trends - put them together with your brand - and see what happens...