Valentine's Day is always a PR bonanza and this little blog by Umpf keeps us up to date with 2012's offerings here in the UK.Sometimes it's creating a new product - from this 'recession proof' card from Asda with a humourous angle ('My love for you is priceless!') for just 7p (an extra 7p for the envelope) to the $10,010 Pizza Hut proposal pack: including ruby ring, limousine servicem flowers, fireworks and...a $10 pizza and breadstick meal.
Or there are the surveys: according to a Travelodge survey British men spend twice as much as women on Valentine's and as a country we spend £880m on the day...and in the Lovehearts factory there are 61 couples amongst the 500 staff, that's a quarter of all staff in the loved up factory.
And there are the stunts: Agent Provocateur with live models in their New York window, Britain's oldest couple tweeting on behalf of wedding video company 'Shoot it Yourself', and Dove inviting people to tweet what they love most about their Valentine at London's Victoria Station, while handing out white tulips.
Well, we did say PR is all about relationships...
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