Friday, 7 October 2011

'OMG. Someone dissed the Bloggess. The fallout? Spec-tac-u-lar'

The Bloggess is a blogger extraordinaire who frequently comments on PR 'professionals' and their profligate use of bribes, pointless press releases and offers of coupons to encourage her to promote their wares. So although her reply to a grammatically and aesthetically disturbing email about the "Kardashian's (sic)' and 'pantyhose' was both witty and biting, she didn't expect to be copied in on an unwisely 'reply-all'ed email calling her a 'fucking bitch' (sorry for the language but that's a direct quote from a vice-president of a PR firm).
Cue uproar across the blogosphere and amongst the twitterati: not only had Erica (presumably an account exec) threatened not to send any more 'advertising opportunities' through to the Bloggess (who routinely rejects such opportunities anyway) but the unfortunate PR VP (Jose) accused her of being snarky, rude and unprofessional. Exactly the best PR approach with an influential blogger followed by many other bloggers, who all tweet too and are more than happy to tear PR professionals apart - the very PR professionals who seem to believe bloggers are at their beck and call. Beware PR people: the bloggers are way more powerful than you... (N.B. the above title is from BushBabeofOz on Twitter)

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