
This summer, cider brand Jacques opened a pop-up hotel for just nine days on the streets on London, inviting celebrities in film, music and fashion to attend and bring the name of Jacques to magazines and newspapers across the country. Here are some of the press articles the event prompted: Jaime Winstone in
Glamour, Sophie-Ellis Bextor in the
Observer ,
Hello magazine,
Harpers Bazaar, Meanwhile, the blogosphere picked up on it too, passing on word of the townhouse and the cider e.g.
StylePA,
GirlalaMode.
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