Many of this year's students found it challenging to come up with completely new ideas for PR, but be assured - there is NO SUCH THING as a completely new idea (well, 99.99% of the time anyway). For instance: take T-Shirt War(!!) the YouTube phenomenon made for minimal budget by Rhett and Link, with over 7 million hits. To this add the oogachaka dancing baby, one of the first internet viral phenomena back in 1996, later immortalised in the TV show Ally McBeal. And what do you get? The new Evian dancing baby T-shirt TV ad, which is brilliant all its own right.
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