For those of you struggling with developing truly new, original ideas for coursework and tutorials, here's a podcast from PR Week that's specific to PR. There's also an accompanying article where a few different techniques are tested by some genuine PR types. I'm glad to say most of it mirrors what I've been saying in tutorials!! i.e. get out there, watch out for PR you like, use other sources such as museum exhibitions, cinema, interesting webpages...and put it all together with your brand to create some new ideas. Also note their reference to 'black hatting' other people's ideas - they're talking about the 6 hats technique.
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