The BBC journalist Andrew Marr labelled bloggers as 'inadequate, pimpled and single' - yet I talk about the power of 7 Harry Potter bloggers to reach 250million people within 2 weeks... For more on the diversity, perils and value of bloggers read this week's PR Week and their article 'Know your Bloggers'. With valuable tips of who bloggers are and how to work with them, this expands well on the New Media lecture.
Tuesday, 9 November 2010
The BBC journalist Andrew Marr labelled bloggers as 'inadequate, pimpled and single' - yet I talk about the power of 7 Harry Potter bloggers to reach 250million people within 2 weeks... For more on the diversity, perils and value of bloggers read this week's PR Week and their article 'Know your Bloggers'. With valuable tips of who bloggers are and how to work with them, this expands well on the New Media lecture.
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