Fashion furore PR stunts

Mel B is the latest in a long line of celebs to use fashion to promote a product - sometimes it's themselves but in this case it's the London screening of her new reality YV show 'It's a Scary World'. The catsuit idea 'backfired' when it became see-through under the glare of flash bulbs - but Mel B's phenomenally fit body carried it off - resulting in a publicity coup for an event that otherwise may have gone unreported as 'just another launch event'. She follows in a long line of celebs using fashion to stand out from the crowd and generate publicity - as we see Matt Damon's pregnant wife Luciana Barroso sport a leopard print dress, or Halle Berry's famous Oscar's gown, or Liz Hurley's famous safety pin dress - or indeed, David Beckham's sarong