House PR, in their enthusiasm to get the press engaged about Mastercard's sponsorship of the BRIT Awards, sent an email to journalists offering tickets in return for a few small favours…sparking a big backlash on Twitter, which has reached even the Today programme Radio 4 (listen from about 2hr50min for 4 min) (thanks to Tom's dad for spotting this).
Here's more of that email - how would you feel if you were a journalist??
as part of our Priceless Surprise we are putting on cars to take guests directly to the awards – we will be booking your car to take both yourself and Katy from the office at 4:30pm. Are you happy with these details?In addition – in return for this ticket we would like to ask that you agree to the following…Social media support from both publication and personal Twitter feedPre event – e.g. Really excited to be heading down to @BRITAwards tonight with @MasterCardUK #PricelessSurprisesEvent night – live tweeting from the event including @MasterCardUK handle and #PricelessSurprises and to retweet @MasterCardUK tweets throughout the night where appropriatePost event – tweet directing followers to @MasterCardUK BRITs YouTube videosPre-event coverage of MasterCard’s Priceless Surprise video edits with either Laura Mvula, Kylie Minogue and/or Pharrell Williams – to include full credit for MasterCardUK and #PriclessSurprisesAll features to be pushed on publications social feeds – to include @MasterCardUK and #PricelessSurprisesMasterCard inclusion in post event write-up (print and online) including #PriclessSurprises hashtag and somethingforthefans.co.uk URLPost event write up presence on publication homepage (where possible)Inclusion of MasterCard branded event night images in post event piecePost event - coverage support for MasterCard music activity in 2014 (Beyonce & JT)"
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